Retail, telco and many other industries are really sophisticated in tracking their operations and customers. But surprisingly enough, BI teams in most companies don’t even know what metrics they should track to understand the behaviour of internal analytics users.

The significance of understanding your analytics users behaviour is out of question - and this is the first area we recommend covering in your analysis of the BI environment.

While a half of KPI’s we mention here are intuitive and clear, there are some of a more advanced level which would require a lot of data and deep analysis to calculate correctly (especially if the historical data is limited). So we recommend taking an iterative approach starting with the metrics you most certainly have data for and consider the advanced part as a further improvement.

Explore our comprehensive BI Usage Checklist to ensure effective reports utilization, enhanced analytics usage insights, and streamlined decision-making.