POWER BI AND BEYOND:
HOW TO INCREASE USER ENGAGEMENT

January 27, 2022
12:00 GMT
45 minutes
Online
Power BI
BI adoption
Self-Service BI
Analytics
Business Users
Power BI for business users
As many companies have started their journey to becoming data-driven, the role and popularity of analytics tools are continuously rising.
Microsoft Power BI rates as one of the top Business Intelligence instruments thanks to its flexibility, powerful functionality and comparative ease of use.
At the same time, as Wiisdom Research says, the level of BI adoption is about 26%, meaning that in many companies it doesn't exceed even 10%.
The reason for that are mostly the barriers that business-users face when using analytics. Despite flexible functionality for analysis and data visualisation, Power BI doesn't engage business users to use analytics in their daily activities. Moreover, it can't address some key questions that users might have:
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In the report, I see the indicator "Margin by customer segments". How is it calculated?
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I need a report with sales and customers by region for the last 3 years. How to find it?
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There are a few questions I have related to the quality and meaning of the information in the report. Who can I ask?
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There are a few datasets in the repository I can use to create a report myself. Can I use and trust them?
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There are hundreds of reports in the BI tool repositories - how to find a report I need?
Without these key answers, business users continue to make decisions as they always did - based on unverified data and personal experience.
The webinar will cover:
Key Power BI challenges that business users face
Fast access to all information and building trust in data and analytics
How to eliminate the barriers of using BI tools
The problem of uncontrolled Power BI usage
Who might be interested
Head of BI
BI manager
Head of reporting and analytics
CIO
Speakers
Gennadii Armashula
CEO at Accton

IT expert. More than 25 years in DWH/BI, business development and strategic management. Successful entrepreneur, the founder of 5 companies, expert in data culture and analytics.
Anna Ovchynnikova
Chief Product Officer at Accton

Product manager, business analyst and marketing expert with over 10 years of multi-industry experience. A unique combination of knowledge and expertise in business performance, marketing, analytics and information governance with robust business analysis and product and project management skills.
Feel free to ask any questions in any convenient way
Phone: +44 773 916 13 38
Email: info@accton.io
24 Court Close, Maidenhead, Berkshire, England, SL6 2DL
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